At AdFixus, we prioritise privacy and offer a solution that empowers businesses to own the data themselves and to utilise data whilst meeting privacy requirements and giving consent control back to individuals.
For publishers and advertisers, our identity solution (AdFixus Identify) re-establishes connections with your full addressable audience, assigning one identity per visitor across all properties. This is further complimented and enable via our match solution (AdFixus Match), which creates and share segments, allowing you to trigger real-time events to enhance campaign focus, effectiveness, and ensure precise measurement of attribution – all underpinned by industry-leading match rates.
Our solutions are foundered on our patented identity solution – Anonymous Federated Identity, a deterministic solution, that conforms to industry standards for authentication, yet requires no personal information.
We pride ourselves on protecting individuals’ privacy and right to relevancy – our solutions are anonymous, accurate and able to be revoked.